Be good to yourself.
You are your most valuable asset !
BE. SIMPLY. YOU.
Nø MINERAL OILS
The Clean Beauty principle combines the best of the philosophy of natural
cosmetics and the reliable product safety of "synthetic" cosmetics:
Gentle preservation, the best active ingredients from nature + highquality,
synthetically produced ingredients, which are proven to be skinfriendly,
sustainable and degradable, make a new generation of cosmetic products
superior to natural cosmetic alternatives when it comes to effectiveness and
tolerance – especially for sensitive & delicate skin.
Furthermore, all of our products are completely vegan and cruelty-free.
The Clean Beauty principle
We say Nø to harmful ingredients
Everything we do and consume has consequences. Not only on
ourselves, but also on our environment. We want you to be able to use our products with a clear conscience. For you. For our planet. That's why we only pack as much as necessary and as easily recyclable as possible. All ingredients were checked by us and are only used if we could be as sure as possible that the ingredient is well tolerated and safe to use.
We say Nø to make up
For us, Nø make up does not necessarily mean that you should not put on make-up. Let's be honest: all the celebs who appear on the net / in the social networks #nomakeup are never "completely" unpainted. And what does no woman actually want to go without? Right - your daily lipstick or mascara! Or your "Full make up-Friday“ And we don't want to change anything about that. But we‘d like to challenge the compulsion to have to "put on make-up" in order to conceal something. And that's why we love you most the same way our cosmetics are: Without make-up - without needing to hide or conceal yourself.
We say Nø to models
WE DON'T NEED MODELS
We don‘t believe that it‘s necessary to eat only salad (if at all), to spend a fortune in make up or to learn to walk on high heels to be beautiful. We think you should love it, when you see yourself in the mirror (today aka "instagram“), rather than to try to be someone else. That's why there are no models on our products, but real girls - mainly friends & family members - who are simply naturally beautiful. We support the real beauty of women, which is about discovering beauty in everyday‘s life -
and not on the catwalk or on other people‘s instragram-profiles.